Todd Leiser, CFE

Todd Leiser, CFE

Safety Harbor, Florida, United States
1K followers 500+ connections

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About

I retired from Valpak in late 2013 after 28 years with Cox Enterprises and a radio career…

Articles by Todd

  • Does your message bite?
    May 22, 2014

    Does your message bite?

    Recently I was talking with a client about all the distractions prospective customers now face from a myriad of sources…

    4 Comments

Activity

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Experience

  • Valpak Graphic

    Valpak

    Tampa/St. Petersburg, Florida Area

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Education

  • University of Cincinnati Graphic

    University of Cincinnati

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    Activities and Societies: WFIB Radio - Production, Programming, Sales, & Management

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    Ohio Association of Broadcasters Scholarship Winner

Licenses & Certifications

  • Certified Franchise Executive

    International Franchise Association/Institute of Certified Franchise Executives

  • Certified Radio Marketing Executive

    Radio Advertising Bureau

Publications

  • How Franchise Professionals Should Use LinkedIn

    International Franchise Association's "Franchising World"

    Does your LinkedIn profile look like a resume? Are you looking for a job? If not, then this primer will help you to more effectively present yourself to prospective franchisees, employees or partners.

    See publication

  • Social Media & Franchising: Are Ya In Or Ya Out?

    International Franchise Association's "Franchising World"

    In 2013, the franchise industry is well poised to be a leader in utilizing social media for a variety of objectives. At this point either you should be investing appropriately or made the determination not to. There is no middle ground. If you have input or a reaction, I'd love to hear from you.

    See publication

  • The Intersection of Direct Mail and Social Media

    Engage121 Blog

    The Intersection of Direct Mail and Social Media on Blog of Engage121, an established social CRM software company providing communications software and services to hundreds of national franchisors, dealerships and direct sellers.

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  • Twitter: Are YOU listening?

    International Franchise Association's "Franchising World"

    A basic "how to get started" with Twitter piece for the Franchise audience with documented examples of how franchisees and franchisors have effectively used Twitter for their businesses.

    See publication

Organizations

  • International Franchise Association

    FranSocial Advisory Group

    - Present

  • International Franchise Association

    Vice Chairman - Marketing & Technology Committee

    - Present

    Committee member since 2010

  • International Franchise Association

    Convention Committee Member

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    One year assignment to help direct the IFA Convention Committee for their 2012 event including responsibility to organize and moderate one of the concurrent sessions ("The Twitter Frontier - Harnessing the Power of Social Media while Protecting Your Franchise")

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